Online Advertising on New Media Platforms
The French subsidiary of Condé Nast S.A., one of the world’s largest private communications groups (Advance Magazine Publishers Inc.), has selected Ingres, the leading open source database management company and pioneer of The New Economics of IT, to develop a critical application to manage advertising space for its publications.
Condé Nast Publications is home to many of the world’s celebrated magazines and websites and is committed to journalistic integrity, influential reporters, and superior design. Just a few of the publication titles within the Condé Nast family published worldwide include Vogue, Glamour, The New Yorker, Details, GQ, Vanity Fair, Wired, and Golf Digest. Condé Nast France relies on Ingres Database, the leading open source database for business critical applications, for its advertising space management system. The system helps the French subsidiary of Condé Nast Publications develop the rates it charges advertisers and is a key component in the revenue generation stream.
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