loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
January 7th, 2010 by admin
“If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”Los Angeles Times
Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every fieldand outlines the fundamentals needed to build customer loyalty that will last.
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