loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

“If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”­­Los Angeles Times

Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last.

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