Study: When it comes to influence, bloggers beat friend lists
October 27th, 2008 by admin
Facebook likes to trumpet the value of “trusted referrals“–recommendations and ads with the endorsements of members of your friends list. But a new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend. [...]
Tags: blog, blog readers, Blogs, business, Buzzlogic, internet, tracks blogger influence, trusted referrals, webPosted in
