Maintaining a Blog as Your Main Business Page
Business blogging is a wonderful way to reach new potential clients and customers. However, reaching these potential customers requires a great deal of time and effort spent building your blog into an industry information resource. Utilizing a blog as the main business web page has been used successfully by all types of organizations. From furnace repair to highly focused and specialized water rate consultants, a business blog builds credibility, establishes a leadership brand or image and attracts new clients and customers.
So how do you set up your business blogging process so that produces results without taking what little time you have left?Conceptually easy, just get organized and stick to your plan. Building your blog into an effective sales tool that attracts internet traffic involves a simple five step process:
- Schedule your topics in advance
- Post once per day at least
- Write an appropriate length piece – enough to carry value
- Research new ideas
- Participate!
Scheduling:
Publish a piece each day of the week focusing on one of these issues.Points of value can also emerge as by asking these questions, opportunities and problems might be brought to light that had been previously missed.
A central theme for each week also works.HVAC as well as plumbing and heating companies might suggest tips for maintaining home systems.
Posting:
Posting daily helps attract traffic over time. This can be daunting given the other tasks you face each week.Keep in mind that your website or blog is an ongoing story.It is worth investing the time and effort to share.
It helps to take a few moments at the end of each week to write a list of topics for the following week.Friday afternoons can provide a good opportunity to talk over the most interesting issue or question from the weeks activities.Discussions like these can produce a treasure trove of ideas and information.Additionally, one shouldn’t overlook weekends!Posting on a weekend can also add value, particularly if you have sale information to share.
Appropriate Length:
SEO Consultants frequently receive questions regarding how much material to include in a single post or article. Opinions vary on this, but the best response is “enough to make the post valuable.” Fully explaining your points is of course important, but posting several pages is probably too much. Remember that as a blogger, you are also loosely included within the entertainment industry and don’t want to overwhelm or lose your readers.
A good rule of thumb is to make a key point with your posting, using up to three or four, easily explainable supporting arguments. A post of between 400 and 600 words seems to work well.
Research New Ideas:
Interesting thoughts and ideas can get lost in the fog of daily business, so be sure to keep a notebook with you!Forgotten ideas are lost treasures. Don’t let yours get away!
A steady stream of topic ideas is a challenge to consistently generate.This illustrates how important it is to remain connected to trends in your industry.Each day, we receive newsletters and email notices,but owing to time challenges, most of us fail to read through them.At least skim through the stuff that comes in to your inbox though, as this could provide a wealth of fresh ideas.
Steady customers are usually happy to provide feedback. Ask them for their opinions and you may wind up with many new topic ideas.Common questions to help you include:
How did you find me?
Recently, has my product or service helped you achieve any new or interesting goals?
Did you notice any areas that could be made better?
Be active in Your Niche Community
Don’t leave your article or information there to sit after you’ve posted it for the world to see!Find others to evaluate it!Industry or community blogs offer the opportunity to engage.Some cities offer bulletin boards where you can share your web address and post new ideas.Some readers will click over to your site if you can post a humorous or interesting comment.
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