Blogging Guides | Make Money Blogging | Start Online Business | » Blogging Guides http://get-blogging.com Our Blogging Guides will show you How To Make Money Blogging and Start an Online Business. Sat, 09 Jul 2011 04:30:12 +0000 en hourly 1 http://wordpress.org/?v=3.2 Blogging to Drive Business: Create and Maintain Valuable Customer Connections http://get-blogging.com/blogging-guides/blogging-to-drive-business-create-and-maintain-valuable-customer-connections-3 http://get-blogging.com/blogging-guides/blogging-to-drive-business-create-and-maintain-valuable-customer-connections-3#comments Thu, 25 Mar 2010 00:34:34 +0000 admin http://get-blogging.com/blogging-guides/blogging-to-drive-business-create-and-maintain-valuable-customer-connections-3

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits

 

“To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.”

-Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc.

 

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to:

 

• Launch a blog that truly represents the best of your business

• Create a comprehensive, long-term blogging strategy

• Staff your blogging initiative

• Integrate blogs with other offline and online marketing programs

• Use your blog to drive customers and prospects to the business

• Push up-to-the-minute information to customers via RSS

• Build a thriving online community-and learn from what it tells you

• Manage comments (and decide whether to have them)

• Utilize podcasts, vlogs, microblogging, and other new techniques

• Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

 

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Praise for Engage!

“It’s no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you’re competing for second place.”
-Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet

“Affinity is personal and emotional. Without personifying the company and what it symbolizes, it’s difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach.”
-Tony Hsieh, CEO, Zappos.com

“The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust.”
-Guy Kawasaki, cofounder, Alltop

“Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It’s the real deal.”
-Craig Newmark, founder, Craigslist.com

“Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis’s Engage provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention-the digital gold of the twenty-first century.”
-Andrew Keen, author of the international hit Cult of the Amateur: How Today’s Internet Is Killing Our Culture

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Whether you want to create your own podcasts or just would like to locate and then listen to audio programs on your portable player, this is the book for you. In Secrets of Podcasting, Second Edition,author Bart G. Farkas provides real-world guidance and advice on how to:

 

  • Download and enjoy podcasts with any MP3 player
  • Create a script and set the structure and flow of your audio or video podcast
  • Choose the right equipment-including the right microphone, headphones, and even preamp
  • Use a digital recording device instead of your PC or Mac
  • Pick audio editing and recording software
  • Legally play music in your podcast or vodcast
  • Distribute your podcast or vodcast


In addition, Bart includes tutorials on creating podcasts on Windows machines and on Macs. He also offers dozens of recommendations for software to use for finding and subscribing to podcasts.

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Engage thoroughly examines the social media landscape and how to effectively use it in business-one network and one tool at a time. The guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.

  • Everything you need to know about social media marketing, starting with where you need to start and how to determine which social networks to participate in and why
  • How to come up with effective ideas based on the proven examples of other peers and companies
  • How to get buy-in from the team
  • Ways to establish a supportive ecosystem for these new activities
  • Specific advice for building a brand and communities in each network
  • Direction in participating in each network in ways that benefit your personal and professional brands
  • Keys to increasing revenue and inspiring action based on goals
  • Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time
  • Advice for creating new opportunities and marketing programs using lessons learned in social media

This is the first book that includes everything readers need to learn, begin, and accelerate effective social media programs. Readers will walk away with everything they need to know in order to turn the Social Web into a powerful tool for branding and building their businesses.

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Eager to start blogging? Find out how TypePad makes it easy and fun!

If you’ve been thinking about breaking into the blogo-sphere but didn’t know where to start, you’ve come to the right place. First, you’ll get some pointers on what blogging’s all about and how to develop your online identity. Then you’ll find out how TypePad works, how to use TypeLists and widgets, and what it takes to make your blog a huge success!

  • Blogging 101 – if you haven’t blogged before, explore the why and how of blogging and learn to find your niche

  • Your TypePad account – discover how to set one up, create your Profile, choose settings, and track visitors

  • Ready, set, blog! – write your first posts, format the text, add images, and set keywords

  • Make it your own – find out about TypePad tools that let you customize your blog to suit your readers and your subject matter

  • Import options – transfer an existing blog to TypePad

  • Money making tips – learn how to make money with ads and paid posts, and what your blog needs to attract advertisers

  • Your blog has friends – see how to use Facebook®, Twitter®, and other social media to promote your blog

  • For the geek blogger – explore Advanced Templates and ways to customize with code

Open the book and find:

  • A primer on blogging etiquette

  • How to add photo albums and galleries

  • Cool ways to beef up your blog with TypeLists

  • Things to do with widgets

  • Tips for good blog posts

  • How to encourage comments from visitors

  • Ten interesting TypePad blogs to explore

  • Advice on managing your blog community

Learn to:

  • Start blogging with TypePad

  • Select the best pricing plan for you and your blog

  • Personalize your blog

  • Take advantage of TypePad’s built-in SEO features and templates

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  • Illustrations from real-world blogs with screenshots and specific examples that bring the book’s concepts and ideas to life.
  • Step-by-step tutorials that will walk readers through the process of signing up for a new TypePad blog and getting down the business of publishing their content on the web, using TypePad.
  • Real-world stories from business and individuals who have used and recommend TypePad.

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