loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

“If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”­­Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last. [...]

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No One Cares What You Had for Lunch: 100 Ideas for Your Blog

Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers [...]

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RED HOT INTERNET PUBLICITY: An Insider’s Guide to Promoting Your Book on the Internet

DISCOVER… · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity · Proven “live promotion” techniques you can use to reach a worldwide audience, and much more. The Internet has [...]

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Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible (Volume 2)

This book cuts to the chase, and is very direct about its purpose and how it will improve your business: ** Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of. ** Everything else like ‘raising your profile’ is just so much hot [...]

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Blogging: Genius Strategies for Instant Web Content

Turn your home page into a microportal with fresh content that will keep readers coming back. The first hands-on book on building blogs, this is an excellent tutorial for new bloggers, and includes many advanced techniques for veteran bloggers. Simply put, web logging, known as blogging, is an easy way of updating a web page [...]

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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find [...]

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies. In The Corporate Blogging Book Debbie Weil provides a [...]

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Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits   Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more–building your business and increasing your profits. Top e-marketers and business bloggers [...]

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Blogging and RSS: A Librarian’s Guide

Libraries increasingly use blogs and RSS feeds to reach out to users, while librarians blog daily on a range of personal and professional topics. The way has been paved by the tech-savvy and resource-rich, but any library or librarian can successfully create and syndicate a blog today. In this readable book, author, Internet trainer, and [...]

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Essential Blogging

Anyone can run a blog (an online journal). From personal diaries to political commentary and technology observations, bloggers are making their voices heard around the world. Essential Blogging helps you select the right blogging software for your needs and show how to get your blog up and running. You’ll learn the ingredients of a successful [...]

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