The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of [...]

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Blogging For Dummies (For Dummies (Computer/Tech))

If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set [...]

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Easy Guide to Blogging (vol.1 ) – WordPress Blog Basics

Finally, a DVD showing you exactly how to setup and run a profitable blog using WordPress(R) on your own website. This DVD takes you step-by-step through the entire process. Covers domain names, web hosting, installation, setup, themes, plugins, comments, getting visitors to your site, generating income from your site, and much more. Everything you need [...]

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The Huffington Post Complete Guide to Blogging

The creators of the popular news weblog The Huffington Post show would-be bloggers how to get noticed in the clutter of the web. Please Click Here For More Info Link to this post!

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Streetwise Direct Marketing: How to Use the Internet, Direct Mail, and Other Media to Generate Direct Sales (Adams Streetwise Series)

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods – fast. No fluff. No wasted time. Just cutting-edge information managers and small [...]

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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are [...]

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Iain Dale’s Guide to Political Blogging in the UK

- Articles by thirty leading bloggers and commentators – Profiles of more than fifty leading blogs – A directory of 1,200 political blogs – The best 500 political blogs in the UK – The best 100 Conservative, Labour and LibDem blogs Please Click Here For More Info Link to this post!

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Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition

Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than [...]

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Optimal Database Marketing: Strategy, Development, and Data Mining

Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. “Optimal Database Marketing” was [...]

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